Using Trunk Club to Update My Spring/Summer Wardrobe
5 Tips For Styling a Simple Summer Dress
5 Ways to Style a Bandana
3 Different Ways to Curl Your Hair
How to Master the 5-Minute Makeup Routine
Amazon Beauty Buys Under $25
3 Ways to Make Your next Trip More Memorable
Tips for Digital Spring Cleaning and Organizing
Color Trend: Marigold
Mental Health Update: The 3 Major Changes I Made to Get Out of Depression
5 Unexpected Ways to Unwind After Work
How to Know You’re in a Controlling Relationship
4 Questions I get Asked as a Professional Resume Writer
How to Make Friends at Work
Getting Out of the ‘Busy’ Mindset
Ask Amanda: How do I pursue the career I want without formal training?
Ask Amanda: How Do I Find a Therapist?
Ask Amanda: How do I stop being jealous in my relationship?
Ask Amanda: You Don’t Need to Know Everything to Be Successful
posted on March 18, 2016 | by Amanda Holstein
Question:
Hi Amanda,
I’ve been working as an e-commerce copywriter & blogger for a year+, and just took a job as a content coordinator & DM assistant at a digital marketing firm. I’m SO in over my head — SEO, strategy, etc. freak me out, to be honest. My brain just isn’t that analytical.
I’ve always wanted to start a blog — my question is, how much digital marketing knowledge/strategy do you have to know to be successful? I’m feeling so stressed right now with my career.
– Jess
Answer:
Hi Jess!
First of all, I want you to remember that you don’t need to know everything to be successful. Focus on what you’re good at, and use that to your advantage to succeed in your career. There are always people who can help you with the other things.
Personally, my brain isn’t very analytical either. I think having a strong sense of marketing and being able to look at your blog strategically (the bigger picture) are definitely necessary skills in order to a successful blogger, but those things aren’t necessarily the same as understanding SEO, data, numbers etc. Thinking like a marketer just means you can see how your brand looks from the audience’s perspective and make decisions based on that.
In terms of the data, you can always get help with that. I actually just signed up with Chloé Digital and they help me with all of that! They walk me through my Google Analytics every month and translate it for me so I can understand how to use that knowledge to better my site.
So basically, just remember that it’s okay to not be an expert at everything in your field. Try your best to understand the importance of the things you’re not as good at and do your best to learn (you can take online classes, read articles etc.), but know that your strengths are what is going to get you far!
You got this, girl! Just do your best and accept the fact that you don’t need to — and can’t — know everything.
Good luck!
xo
Amanda
Uncustomary Says
Amen!
Rebecca Says
Love that chair in your office- where is it from?!
Pingback: Best Ways To Create A Home Office In Small Spaces · Cozy Little House
akinava Says
I agree with this, but if you run your own online business, sell some products, services, goods, then there are still things that you definitely should know about as a business owner. I recommend checking out this article about what is transactional email and using emails like these in your workflow and customer communications.
Marryjane Marryjane Says
cool info
retro bowl Says
I find this perspective very thought-provoking — you don’t need to know everything to succeed; instead, you should leverage your strengths and focus on your personal strengths first. This reduces pressure and allows you to still improve every day.